Workshop: How to build your MVP and do marketing on a budget?

Within product development, technology is often the backbone of new and valuable tools that improve people’s lives on a longer-term basis. The results of successful product development can completely redefine the way customers think about entire verticals. MVP (Minimum Viable Product) allows you to see if your idea works and what can be done to make it better. As hiring an in-house development team is going to be expensive (especially for a startup that needs to keep the costs down) it’s a good idea for you to outsource instead. Using an outsourced development team will not only free up your time (and let you do other, vital tasks), but will also save you some money. You will also want to think about hiring an outsourced team with experience as their knowledge of the industry can prove invaluable to those who are new to the software world.

Innovify is a technology company specialised in innovation strategy and consulting, experience design and product development and management. You’ll be able to hear about best MVP practices and techniques, and find out more about Innovify’s success stories in building technology products for startups and SMEs.

MARKETING WORKSHOP

Marketing is one of the most flexible, high-potential areas where you can maximize a bootstrap budget. There are so many ways you can get the word out about your business, without spending much. Marketing can make or break your startup, so it’s good to learn some techniques and utilize proven marketing techniques that cost you little or nothing.

Marija Butkovic is digital marketing and business consultant who has worked across a range of projects in different industry sectors, including legal, journalism, tech, IoT, wearable tech and fashion tech. She is a co-founder of Kisha Smart Umbrella - a wearable tech startup behind the world’s smartest fashion tech umbrella, and Women of Wearables - UK’s and Europe’s first organisation aiming to support, connect and mentor women in wearable tech, fashion tech, IoT and VR/AR. She regularly writes and blogs on topics of wearable tech, diversity and entrepreneurship. She has been featured in major tech and business publications such as TechCrunch, Management Today, Huffington Post and Wareable magazine and regularly appears as a public speaker and panelist on conferences, meetups and corporate events.

Marija will share advice on how to grow your community online, how to do your social media, what should be your content and email marketing strategy, how to organise great events that will get oversubscribed, how to approach journalists and do your PR, and much more.

Join us for an evening of education and networking where you will learn some valuable product and marketing lessons, network with like minded people and hopefully have a clearer vision on how to build your next business idea!

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